For the ninth year in a row, The Game Awards have again broken viewership records. Since 2014, the spectacular awards ceremony has attracted a huge online audience, and the 2022 event is easily the biggest yet.
The Game Awards aired on December 8 and featured award winners and world premieres as usual. Elden Ring won Game of the Year, and we also saw new trailers from highly anticipated games like Street Fighter 6 and Final Fantasy XVI, whose appearance at the award show had been confirmed previously.
Geoff Keighly announced that The Game Awards broke the previous viewership records earlier today, as the newest event brought in a whopping 103 million viewers. These viewer numbers were spread across YouTube, Twitch, Twitter, Steam, Facebook, TikTok Live, and Instagram Live. On YouTube, a peak of 1.33 million people watched live on various channels, while the official feed reached a record 604,000 viewers. Meanwhile, the official Twitch feed reached 1.9 million viewers, reaching 571,000 viewers.
This new record means it’s gotten to the point where The Game Awards has ten times the audience compared to other famous award shows. In the future, this means that there will be bigger shows and more advertisers who will sponsor the awards. This also means that there will be more world premieres, as always, which is the best outcome.