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Reading: PAYDAY 3 Marketing Campaign Begins This Summer
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TakeOwn > News > Game News > PAYDAY 3 Marketing Campaign Begins This Summer
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PAYDAY 3 Marketing Campaign Begins This Summer

Muhammad Uzaimah Mushtaq
Last updated: May 09, 2023
By Muhammad Uzaimah Mushtaq  - Video Game Journalist Published May 9, 2023
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Starbreeze Studios released its financial Q1 2023 Earnings Report today. In the report, the company CEO Tobias Sjogren discussed the road ahead for the company while going over the development and marketing strategies and also touched on the upcoming release of Payday 3.

Starbreeze Q1 2023 Earnings

Revenue: $2.63m +13% YoY
Profit before tax: -$2.43m -4% YoY

– 2023 is the year of PAYDAY3
– Aiming for simultaneous PC & Console launch
– 1M Wishlists on Steam
– Marketing kicking off this summer
– Secured financing for future projects in 2025 & 2027 pic.twitter.com/hMi6SHU9Tr

— MauroNL (@MauroNL3) May 8, 2023

Payday 3 was first revealed in January with a scheduled release of 2023, so it was no secret that the game would launch later this year. However, Tobias has now announced that the marketing campaign for the long-awaited title will begin this summer, suggesting that Payday 3 will launch somewhere at the end of 2023.

Tobias seemed excited about the release and remarked that this year would be all about the Payday launch. He said:

I, like all of Starbreeze, look forward to showing off what we’ve spent the last few years doing.

Tobias Sjogren

Aside from the report, the developers have also launched a teaser trailer that reveals Payday 3 will receive a gameplay trailer in the summer. That, too, makes sense because the gameplay trailer will help push start the marketing campaign.

PAYDAY

The financial report also revealed that the game has roughly 1 million wishlists on Steam without any sort of marketing. So, the number will most definitely go up with the marketing campaign kick-off. These numbers suggest that Payday 3 would be a massive release by all accounts; let’s hope that the game delivers on the expectations of the highly anticipated fans.

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By Muhammad Uzaimah Mushtaq Video Game Journalist
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Having his finger on the pulse of the gaming industry, Muhammad Uzaimah is a go-to source for up-to-date gaming news and insights. As a passionate gamer himself, he brings a unique perspective to his in-depth coverage of the gaming world.
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